Boys Building Games for Girls
Saturday, April 9th, 2011IGN ran an article recently, “Girl Games and the Boys Who Make Them: Why men still dominate the video game business, and what it’s costing us.” The article addresses the issue of the growing number of female gamers, but the lack of female game makers.
Paul Gouge, President of Playdemic uses the term “binary satisfaction” to refer to the male often black and white differentiation of win and lose, or complete and incomplete. Instead of creating obvious win scenarios, Playdemic design for more sandbox experiences where the user has more freedom in deciding when to progress or finish. However, Gouge also warns that there’s a danger you may end generalising too much, pandering to the female player.
Jennifer Gee, Executive Producer on RockYou’s Zoo World suggest that men are more competitive in gaming where as woman are more social and favour opportunities for self-expression.
However, despite some subtle differences in game-play mechanics, both audiences seek high production quality throughout.


